Change Strategy within a Specific Organizational Frame Term Paper

Change Strategy within a Specific Organizational Frame - Term Paper Example It was revealed in 2013 that Tesco’s beef burgers had at least 30% of horse meat, which led the organization to make a statement to the effect that its customers had been betrayed by the company’s suppliers, promising to get to the bottom of the scandal (bbc.com, 2013). In effect, the company promised to uncover what had happened, to get back to its customers with an explanation, and to work harder to ensure that such a problem never occurred again (Meikle & Lawrence, 2013). Moreover, Tesco also promised to refund customers who still had the contaminated food in their houses in full. In relation to Tesco’s current threatening issue, an urgent change is required. To begin with, all the products from the identified supplier must be withdrawn from sale immediately, which requires the company’s staff to be urgently involved in the process of elimination. In addition, the company has to rescue its reputation with consumers in the market place, which requires a long term strategy of change to influence consumers. For instance, Tesco could entirely stop selling meat products before bringing back their meat sales gradually with highly regarded suppliers (Morris, 2014). There are four main frames under which an organization’s change can be framed, which are structural, political, human resources, and symbolic. Pollack and Pollack (2014) note that organizations operate simultaneously at all times on the four levels, and that addressing a problem in the organization may require an organization to pay special attention to one frame, while the other frames remain strong and functional. In Tesco’s case, the structural frame will be the main frame used, specifically because of its image of the organization as a rational machine system. In addition, this frame also reinforces the critical nature of creating structural forms that are aligned to the goals, environment, technology, and task of the